Shortly after the Golden State Warriors beat the Cleveland Cavaliers for the 2018 NBA Championship Title, Under Armour released a special "Fired Up" colorway of Stephen Curry's UA Curry 5 signature shoe.
Celebrating its signature athlete's third title in four years, the new look features an all-red upper accented by matching laces and black branding hits. Additionally, a sculpted red midsole and a segmented light-grey rubber outsole rounds up the design of the commemorative colorway. To accompany the release of the "Fired Up" Curry 5, Under Armour put together a "Will Finds A Way" video challenging the league to try and stop Steph next season.
Above you will get a good look at the Under Armour Curry 5 Fired Up, a new colorway of the model that celebrates Curry's third NBA Championship. This new iteration of the model opts for a tonal finish that's anything but subtle. Dubbed the Fired Up colorway, the shape comes in an all-Red finish that's said to represent the never-ending passion Stephen has for the game of basketball. Although the season has ended and Curry has another ring to add to his collection, Stephen's fire hasn't faded; instead, it's already been reignited.
Stephen Curry and the Golden State Warriors have done it again: they're back-to-back champs, and they've have won three of the last four NBA Championships. Thus, Under Armour has dropped the Curry 5 "Fired Up".
After a clean sweep of the Cleveland Cavaliers — the first Finals sweep since the Spurs swept them back in 2007 — Curry is ready to step out in a bright red sneaker. Covered entirely in what Under Armour calls "Pierce" red, the Curry 5 "Fired Up" celebrates Steph's will to find a way and his never-ending passion for the game. Three rings, two MVP awards, nine threes in a Finals game to set the record, and the Warriors first-ever back-to-back titles — it doesn't look like Steph is slowing down either.
The Curry 5 "Fired Up" features a fully knit build with Anafoam containment zones in the forefoot and around the heel. The shoe rides atop an EVA midsole for lightweight cushioning and court feel. There is a "squaring the circle" traction pattern underfoot for quick cuts. The Under Armour Curry 5 "Fired Up" is available now at SC-V5.com for $130.
To honor Curry's latest achievement, Under Armour has released a short film titled Will Finds a Way. According to the brand, the spot challenges the world to do something about supposed "Stephen Curry fatigue" — if people have a problem with Curry rewriting the record books, redefining what it means to be a shooter, and winning this much it's on them to do something about it.
UA Curry 5 "Fired Up"
Relase Date:June 8,2018
Style Code: 3020657-600